One last heave
One of the themes of these jottings over the past few months is the strange places you end up in as CEO of somewhere like Shelter. The main stage of the RSC at Stratford. Doing five minutes at the Comedy Store. Warm-up act for Tony Benn to 6,000 people in a tent at Glastonbury. None of them mentioned in the job description when I signed on.
And now another one. If you look in your Radio Times (does that still exist? I haven’t seen it for years) you will see that the main Saturday night show on ITV this week is something called Star Traders, where two celebs take something of minimal value and swap it for something else, hopefully of higher value, and so on until they have something worth auctioning off on prime-time TV in aid of charity. A nice idea and the sort of heart-warming stunt which may persuade people to turn over from the Strictly Come Dancing final on the other side.
And guess who the beneficiary charity is? And guess what awkward-looking Chief Executive is going to have to clamber on stage to collect the cheque? That’s right.
Not that I’m complaining – far from it. It’s clearly a fantastic bit of exposure for us, the first time for many years that Shelter has broken through into the mainstream media in that way. The money will clearly be substantial too and one cannot but feel humbled by the effort that all of those involved have put into it. We really are incredibly grateful.
But, again, it is the details that obsess. What should I wear? What is my thank-you speech? How do I greet Coleen McCloughlin (the presenter) and Christopher Biggins (the auctioneer): kiss their cheeks, shake their hands, or give them a big hug?
But, sod it - after that, it’s Christmas. Have a good one and see you in the New Year.
